Harris For President.

Project overview

The Harris for President campaign required a dynamic, high-traffic website to support grassroots fundraising, inform the public, and adapt to evolving brand needs during the electoral cycle.

As a Senior Web Developer, I led the development and optimization of three iterations of Vice President Harris’s campaign website, focusing on scalability, user engagement, and revenue generation.

Goals & Challenges.

Establish a robust, reliable online platform capable of handling surges in traffic during key fundraising moments.

Seamlessly integrate with campaign tools to drive donations and collect user data.

Rapidly rebrand the site multiple times to reflect evolving campaign identities.

Approach & Process.

Technical Stack: Utilized WordPress, WPVIP, and GitHub for version control, ensuring streamlined collaboration and efficient deployment.

Campaign & Analytics: Leveraged Action Network, ActBlue, Optimizely, Google Analytics, Google Tag Manager, and Scale to Win for data-driven fundraising strategies and performance tracking.

Collaboration & Design: Coordinated with creative, digital organizing, paid media, email marketing, analytics, social, communications, legal, and research teams, using Figma, Hex, OneSignal, Monday, and Slack for seamless teamwork.

Optimization & Testing: Conducted over 30 A/B testing campaigns, refining user experience (UX) and boosting conversions through agile iterations and rapid-response lightboxes.

Key Deliverables.

Three fully optimized campaign website iterations supporting significant traffic surges and dynamic rebranding.

40 ActBlue templates, 33 Action Network page wrappers, and 449 redirects, enabling a flexible, responsive user experience.

Approximately 276 rapid-response lightboxes, contributing to 74% of total revenue.

Results & Impact.

Supported 5M monthly visitors with efficient, high-demand website operations.

Contributed to raising $126 million and facilitated 1.1M donor contributions, solidifying the campaign as a historic grassroots fundraising success.

Implemented four brand overhauls, ensuring a cohesive and recognizable digital presence throughout shifting campaign phases.

Takeaways & Next Steps.

Close collaboration across multiple campaign functions is critical for seamless branding and rapid optimization.

Data-driven testing and A/B experimentation can significantly enhance fundraising and user engagement.

Building an adaptable, high-availability website infrastructure is essential for campaigns where traffic and branding requirements shift quickly.